01. The Challenge
The challenge was to conceptualize and develop a branded makeup experience on Roblox for Velouté, a luxury beauty brand targeting teenage girls and young adults. The goal was to create a virtual world that authentically represented Velouté’s identity while resonating with Roblox’s playful and creative environment. Additionally, we needed to address the technical complexities of integrating custom assets, designing interactive elements, and ensuring the final product would align with the client’s marketing objectives and appeal to their audience.
02. The Solution
To meet these objectives, we crafted a detailed pre-launch strategy:
- Brand Integration : We designed the virtual world around Velouté’s signature pink color palette and modern aesthetic, ensuring the environment felt cohesive with the brand’s identity.
- Interactive Gameplay : Players would explore a dynamic island featuring makeup-themed challenges, such as collecting cosmetic items and completing beauty-related tasks, to encourage engagement and retention.
- Custom Assets : High-quality 3D models of Velouté products (e.g., lipsticks, palettes, and skincare jars) were created and integrated into the game environment to enhance authenticity.
- User-Friendly Interface : We ensured the game would be intuitive, allowing players to easily navigate the world and interact with objects without frustration.
- Community Engagement : Social features were incorporated to enable players to share their experiences and achievements with friends, fostering community interaction and amplifying organic reach.
03. The Result
The pre-launch preparation positioned Velouté for a successful debut on Roblox:
- Brand Alignment : The virtual world was meticulously designed to reflect Velouté’s identity, ensuring a seamless connection between the physical and digital brand presence.
- Engagement Potential : The interactive gameplay and social features were structured to drive high levels of player engagement and repeat visits post-launch.
- Marketing Readiness : The project provided Velouté with a powerful platform to promote their real-world products, creating opportunities for cross-promotion and increased visibility.
- Client Satisfaction : The comprehensive planning and attention to detail reassured the client that their investment would yield impactful results, setting a strong foundation for the official launch.
By combining creativity, technical expertise, and strategic foresight, we delivered a robust pre-launch framework that positioned Velouté for success in the Roblox ecosystem.
